HERVÉ LÉGER BY MAX AZRIA RECEIVES “MERCEDES-BENZ PRESENTS” TITLE

NEW YORK, February 2011 – Hervé Léger by Max Azria receives the distinguished title of “Mercedes-Benz Presents” designer. The brand known for its powerful and sensual looks is debuting its Fall/Winter 2011 collection on Tuesday, February 15, 2011 and is bringing elements of luxury and utility to the season.

Over the past eight years, the “Mercedes-Benz Presents” program has recognized designers that demonstrate dedication to the use of quality materials, unique style and innovative design.

As part of the Presents program, Mercedes-Benz is integrating designs by Hervé Léger by Max Azria into a display themed “Bound by Seduction,” that can be viewed by all attendees entering the lobby tent of Mercedes-Benz Fashion Week located at the heart of Lincoln Center.

The display theme pays homage to the iconic, powerful and sensual woman that is drawn to Hervé Léger by Max Azria design. Several well-known dresses from past collections worn by cover models and actresses are going to surround the new redesigned 2012 Mercedes-Benz CLS 63 AMG as a way to accentuate the vehicle’s shape and alluring characteristics.

“The caliber of design from Max Azria communicates a very specific image that truly distinguishes itself in a special way much like a Mercedes-Benz does,” said Lisa Holladay, manger of brand experience for Mercedes-Benz USA. “The sensual design of a Hervé Léger dress creates a magnetic attraction that embodies many of the characteristics of the new CLS.”

Max Azria presides over the critically acclaimed fashion brand Hervé Léger and its award winning collections. With a loyal following of Hollywood’s top celebrities and high profile clients including Kate Winslet, Victoria Beckham, Diane Kruger, Rihanna and Katy Perry, Hervé Léger by Max Azria continues to evolve as one of the hottest names in the fashion industry today.

“To receive the honor of being a “Mercedes-Benz Presents” designer is a great accolade that I respect and will share with our talented team behind Hervé Léger,” said Max Azria, Founder, Designer and Chief Executive Officer of BCBGMAXAZRIAGROUP. “Mercedes-Benz Fashion Week is a perfect backdrop to showcase how great style attracts those who have a passion for innovative design and quality craftsmanship.”

Azria joins a prestigious list of past “Mercedes-Benz Presents” designers including Carolina Herrera, Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Hervé Léger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.

Mercedes-Benz Fashion Week Fall 2011 Collections is taking place in New York City at Lincoln Center from February 10-17, 2011 with more than 100 designers presenting their Fall 2011 collections including Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, Derek Lam, Tommy Hillfiger, Prabal Gurung, Nicole Miller, Charlotte Ronson, Tory Burch, and Betsey Johnson.

For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.

ABOUT Hervé Léger by Max Azria

Hervé Léger has been synonymous with glamour and sensuality since its inception in 1985. Reinvented by Max Azria and launched in 2007, the Hervé Léger by Max Azria collection maintains the couturier’s heritage while evolving through Azria’s distinctive spirit. The signature bandage dress sculpts the body into a perfectly sensuous form that has been embraced by style-setters worldwide. Exclusive, intimate and unforgettable, Hervé Léger by Max Azria pays tribute to a modern femininity.

ABOUT Mercedes-Benz USA

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG’s Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami. Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.